Writing for the Internet is a special kind of writing with its own conventions. Because on the Internet people read content on a screen, on the fly, and in a head-to-head comparison with a gazillion other articles on the exact same topic, you’ve got to take particular care to get your writing noticed and to hold your readers’ attention until the end and for the future. Don’t waste your time by working hard to create worthwhile content and then ignoring the following five commandments for writing for the Internet.