In our fast-paced, Internet-driven world, we are constantly bombarded with “urgent alerts,” “shocking news,” information about “breakthrough formulas,” and “astounding research.” You need to know how to write content that stands out amid a herd that’s bellowing so loudly. The lazy writer will turn to the exclamation mark. By adding fifteen exclamation points, she reasons, she can show just how innovative!/stupendous!/mind-blowing! her content is. (Or by CAPITALIZING or underlining or boldfacing every other word, she calculates that she can at least make you read half of what she wrote.)
writing the ship